National and local governments using targeted ads on search engines and social media

Study finds growing government use of sensitive data to ‘nudge’ behaviour

National and local governments using targeted ads on search engines and social media
Photo by Michael M / Unsplash

Abstract: Governments have started using targeted ads to influence citizens' behavior and drive public policy adjustments and prevent crime. The role and scope of a public-founded, scrutinizable and open-source user data collection system is expanded and requires support from the public to offer an alternative to private-owned options.