National and local governments using targeted ads on search engines and social media

Study finds growing government use of sensitive data to ‘nudge’ behaviour

Choice Foundation

• 3 min read
National and local governments using targeted ads on search engines and social media
Photo by Michael M / Unsplash

Abstract: Governments have started using targeted ads to influence citizens' behavior and drive public policy adjustments and prevent crime. The role and scope of a public-founded, scrutinizable and open-source user data collection system is expanded and requires support from the public to offer an alternative to private-owned options.