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Emails are not all the same

Email marketing is promising yet complex. Learn how a mix of mass, transactional and newsletters can improve your reputation and conversions

Digital Marketing

Nuova legge sulla protezione dei dati in Svizzera. Come affrontare il cambiamento ed essere conformi

La Svizzera ha in corso il processo di attuazione di una nuova legge che proteggerà maggiormente i dati dei suoi cittadini. Le aziende svizzere dovranno adeguare i loro sistemi ed essere conformi alla nuova legge sulla protezione dei dati in Svizzera (nLPD) dal 1 Settembre 2023

Switzerland gets its GDPR moment

Switzerland is implementing new legislation to better protect its citizens' data. Swiss companies will have to comply with this legislation from 1st September 2023

Digital Marketing

What is a marketing automation platform?

What are the differences between marketing automation platforms and how to pick the right one for your business

The secrets of marketing emails

Reputation is everything, and only reputable domains are heard. Landing in actual inboxes is the key to higher conversions through email campaigns

Relevant advertisement is content – says Elon Musk

Elon Musk has ultimately acquired Twitter today, and made a splash entrance at Twitter HQ with a sink in his hands. We won't add our humble voice to the many discussions; yet, we wanted to quote from Musk's tweet: [...]Low relevancy ads are spam, but highly relevant ads are actually

Digital Marketing

This is what an email marketing campaign looks like

ReachOut App is a platform built around data that allows to send automated email marketing campaigns that use data to personalize the message. Campaigns will expand their capabilities to dynamic web pages, personalized messages and print.

Releases

You are invited. ReachOut App beta program available to select customers

We are happy to announce that we are opening our beta program to marketing agencies and organizations who will be happy to test the ReachOut App [https://reachoutapp.io?utm_source=newsletter&utm_medium=email&utm_campaign=blog] and provide feedback while having the opportunity of suggesting features. > As a

Digital Marketing resources

Who is this for? Digital Marketers who are looking at improving their skills and take on harder challenges

Digital Marketing

Set up digital marketing campaigns that provide insights

Ever felt like running a digital marketing campaign takes a lot of effort in concept, design, implementation and running it, and when it comes to collecting results it's... confusion? Un-actionable metrics are there glaring at you wondering why it's not telling you much. There's a key difference between metrics and

Releases

A new agency model in digital marketing

We want to solve one particular pain in the digital marketing model of work: getting a marketing campaign implemented and running with as little complication and compromise as possible

Digital Marketing

Multi-channel communication needs interactive orchestration

Social media campaigns and influencer marketing have been gathering most of the interest in the past few years, and for a good reason. This is where the attention – despite limited – has moved. The feeling on a brand is often built and reinforced on social media through repetition and memes. Other

Data integration is the key to relevant marketing content

Organizations usually end up with a multitude of data sources that can hardly be leveraged for driving and personalizing marketing campaigns. A CRM application, an ERP, one or more digital marketing tools that drive email newsletters, a user management system and maybe payment processors, all live on different systems that

We are building a Swiss-based digital marketing hub

Reach Out Labs GmbH is a Swiss-based digital marketing studio and software company. We aim at starting mutually beneficial collaborations with marketing agencies and build ReachOut app, a digital marketing platform that will be a Swiss alternative to tools from the US or overseas built on the highest security and

Join us in a video user survey on digital marketing

We have been busy designing and prioritizing features for our digital marketing platform and we now need you! In collaboration with the University of Applied Sciences [https://www.fhgr.ch/en/] in Chur – we are now gathering user feedback on existing digital marketing tools and workflows. The goal is to

Marketing automation platform

We have been quiet for a few weeks now and a lot has been happening. It’s time to give you an update on our plans and get you involved. Reach Out Labs GmbH has finalized the plans to build a marketing automation platform that will leverage multiple sources of

Digital Marketing

Editorial email newsletters are helping businesses grow

Editorial email newsletters enrich the content strategy as part of a mix to engage and align the audience to the company's values